In 2019, businesses in Canada slightly shifted their focus away from local markets, which refers to the geographical region in which a business has its main Canadian operations. Although a large majority of businesses (77.6%) still identified local markets as their main focus, this proportion was down from 80.6% in 2017. Moreover, 11.4% indicated the 'rest of Canada' as their main market (8.2% in 2017).
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